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Smarten up your property search to secure a sale

According to Ofcom, two thirds of the UK population now own a smartphone, and smartphones and tablets have recently overtaken desktop as the most popular way to search the web. If you are selling your home, you need to remember that many people will be looking at your listing on their phones, so it really needs to work for mobile.

If your estate agent’s website is not fully optimised for smartphone searches, you could well be missing out on many potential buyers, as your listing may not display correctly, so it is important to clarify this before deciding which estate agent to go with if you can.

The most important part of the listing is the photos, as this is mostly what people will be looking at on their phones, so it is essential to make sure your images are enticing, showcasing your home in its best light. Your estate agent should send you a professional photographer as part of their package, but before the photos are taken, there are a few things you can do to make sure the finished shots look even more fabulous.

Firstly, ensure the home is clean and tidy, and free of any clutter which could make rooms appear small or scruffy. If there is a lot of furniture in the room, consider taking some of it away as this will also help make rooms appear spacious. Make sure your estate agent uses the best photo as the lead photo, as this, together with the price, is the first thing people will look at, so think of it as your shop window. Check how your listing appears on your own smartphone and/or tablet if you have one, to make sure you are completely happy with how it displays.

If you are looking to buy a property, a smartphone can also be an invaluable piece of kit in your hunt for a perfect pad, and best of all it can be carried with you at all times, enabling you to tailor your search and hunt while on the hoof in real time.

The rapid rise in smartphones has definitely changed the landscape for the housing market, and made things easier for both parties. If you’d like to sell your home with an agent who’s whole website is optimised for mobile, why not drop us an email or give us a call?

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